Work SOMO Village
4 Brands · One Sonoma Ecosystem

One destination. Dozens of stories. One system.

Embedded marketing partner for SOMO Village — a Sonoma County mixed-use destination spanning four distinct brands. Monthly content production and unified strategy that drives traffic across the entire campus.

The mosaic Multi-Brand Campus · Sonoma County

Destinations don’t grow on content alone. They grow on alignment.

Our partnership with SOMO Village has evolved into a comprehensive marketing and content operation spanning multiple businesses under one ecosystem: SOMO Village, SOMO Realty, SOMO Fit, and SOMO Co-Work. What began as event-based documentation has grown into an ongoing strategy designed to drive awareness, traffic, and demand across every touchpoint.

We operate as an embedded partner — overseeing marketing strategy, monthly content production, and creative direction across all brands. The focus is consistency with intention: ensuring each business maintains its own voice while contributing to a unified SOMO narrative.

This isn’t content for visibility alone.
It’s content that moves people.

Content is planned and produced monthly — capturing real moments, real people, and real activity across the campus. From lifestyle-driven video and photography to social-first storytelling, every asset is designed to answer one question: why be here?

Each business benefits from shared momentum. Content compounds. Audiences cross-pollinate. And SOMO continues to strengthen its position as a living, working, and gathering destination in Sonoma County.

Short-Form Content

Three cuts — the same campus, three ways in.

Captions
Crafted Cup
SOMO Art Finale
Design

Three compositions — the campus, in graphic form.

How it works
Team
Creative Direction
Content Production
Marketing Strategy
Editorial
Tools
Sony FX6
Sony A7R V
DaVinci Resolve
Premiere Pro
Cadence
Monthly production
Ongoing engagement
Brands
SOMO Village
SOMO Realty
SOMO Fit
SOMO Co-Work