Ideas

Ideas worth reading.

Real thinking on creative strategy, paid media, and brand building. From the agency behind 300+ Bay Area brands. No fluff. Just what works.

Latest Thinking

Essays, frameworks, and field notes.

Hiring an Agency October 2026 · 6 min

How much does a small business website cost?

What actually drives the price of a small business website, and the red flags hiding in a quote.

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Hiring an Agency September 2026 · 6 min

Five questions to ask before you hire a marketing agency.

Clients fire agencies over delivery. Agencies think it's budget. Five questions that reveal the difference before you sign.

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Paid Media August 2026 · 5 min

Video ads that convert: it’s the creative, not the targeting.

Creative drives 49% of incremental sales. Targeting drives 11%. Five decisions that make video ads actually sell.

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Creative Strategy July 2026 · 4 min

Small business website design that sells — not just sits there.

Your website isn’t a brochure — it’s a salesperson. The five decisions that turn visitors into customers.

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Agency News June 2026 · 6 min

Don’t quit: grit, reps, and the making of Fours Media.

A SOMO Cowork spotlight on our founders — the consistency, the reps, and the real connections behind the work.

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Creative Strategy March 2026 · 5 min

Your marketing isn’t underperforming because of spend.

The uncomfortable truth most agencies won’t tell you about why your ads aren’t converting.

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Content February 2026 · 6 min

The short-form video formula that’s actually working right now.

Volume, consistency, and the three-second rule. What we’ve learned producing content for 300+ brands.

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