Multi-year omnichannel campaign for Poppy Bank Epicenter — a 130,000 sq ft sports, fitness, and entertainment destination in the North Bay. Broadcast, social, paid, and web — built to move together.
When a destination is this large, awareness has to travel just as far.
Poppy Bank Epicenter is 130,000 square feet of sports, fitness, and entertainment under one roof. A facility this large doesn’t have an attention problem. It has a clarity problem — helping people understand what’s actually inside before they ever walk through the doors.
We didn’t treat this as a campaign. We treated it as a system. Strategy, creative, and distribution built to move together. The brand needed to show up in the right places at the right time — and to say the same thing consistently across every one of them.
This wasn’t exposure for exposure’s sake. It was visibility with intent.
Broadcast production anchored the work. A 30-second commercial aired across Hulu, local television, and airport placements — extending reach well beyond the social feed. Short-form video captured the energy and community of the space. Ongoing social media kept the brand present between campaigns. Design assets supported events, programming, and community moments. Paid media amplified the right things at the right times. Website design held the ecosystem together.
Every channel worked together. No effort stood alone. The Epicenter stopped being just a facility — it became a destination.