Work It’s All Money
Weekly · Long-Form + Short-Form Engine

Authority isn’t claimed. It’s earned—one episode at a time.

Weekly podcast production for Sonoma Wealth Advisors — a recurring content engine that turns each episode into long-form authority on YouTube, Spotify, and Apple Podcasts, and short-form social on every feed in between.

The show Weekly · Sonoma County

Trust isn’t built in 30 seconds. Authority is built through repetition.

It’s All Money is a weekly podcast produced in partnership with Sonoma Wealth Advisors. The objective was clear: create a content system that positions the hosts as credible, approachable experts — while making complex financial topics accessible to anyone listening.

We manage the show end to end. From pre-production planning and episode structure to professional videography and post-production editing, every episode is designed to feel polished, intentional, and easy to engage with. The work isn’t a one-time campaign. It’s a discipline.

This isn’t content designed to spike.
It’s content designed to last.

Every long-form episode is produced with longevity in mind — distributed across YouTube, Spotify, and Apple Podcasts — while simultaneously being engineered for short-form performance. Select moments are carefully edited into short-form clips optimized for YouTube Shorts, Instagram, and TikTok. One recording. Multiple shapes. Audiences met wherever they already are.

Consistency creates familiarity. Familiarity creates trust. Rather than chasing trends, It’s All Money has built momentum through reliability — delivering value-driven content on a predictable cadence, week after week.

Short-Form

Three clips from the show — built for every feed.

Websites
Bank Insurance
Dano
Behind the Show

A production system, not a one-off shoot.

Episode production with Sonoma Wealth Advisors — consistent set, consistent quality, week after week.

How it’s made
Team
Podcast Production
Creative Direction
Editorial
Graphic Design
Tools
Sony FX6
Pro Audio Capture
DaVinci Resolve
Premiere Pro
Cadence
Weekly episodes
Ongoing production
Distribution
YouTube
Spotify
Apple Podcasts
Instagram · TikTok
YouTube Shorts