Kickstarter launch for Grass Nuckles — a first-time golf product entering a competitive category. We treated social as the front line of the campaign, not promotion. The numbers followed.
On Kickstarter, you don’t get a second chance at a first impression. The campaign succeeds or it doesn’t.
Our work with Grass Nuckles began with a clear objective: design and deploy a content system capable of converting attention into belief — and belief into backing. This meant treating social media not as promotion, but as the front line of the campaign.
We built a platform-specific content strategy designed to meet audiences where they already were. Vertical video was crafted for Instagram, Facebook, and TikTok — each piece shaped to highlight the product’s design, utility, and personality in seconds, not minutes. Alongside video, we produced high-quality photography that reinforced trust and legitimacy — essential for a first-time product entering a competitive category.
Converting attention into belief —
and belief into backing.
Every visual asset served a purpose: to reduce friction, answer unspoken questions, and make the value of the product immediately obvious. From concept to execution, our team managed the full creative process — ensuring consistency across channels and alignment with Kickstarter’s pre-launch and live-campaign dynamics. Nothing was left to chance.
The campaign didn’t just meet expectations. It surpassed them. Grass Nuckles exceeded its original Kickstarter goal of $10,000, raising $47,000 and achieving 370% of its funding target. Awareness grew rapidly. Engagement followed. The product entered the market with traction already behind it.