Meta Ads creative and campaign management for a family-owned ranch in Sonoma. Built to convert at a $0.18 cost per click.
Most paid media isn’t a media problem. It’s a creative problem.
Cloverleaf Ranch is a third-generation family summer camp in Sonoma County. When we picked up the engagement, their Meta Ads were running but underperforming — broad targeting, single creative variant, and a landing experience that didn’t match the ad. Cost per click was high. Conversions were modest.
We started with the creative. We produced a small library of ad assets that looked like organic content — parents and kids in real ranch settings, candid moments, no studio polish. Then we built the campaign around testing them, with copy that spoke directly to the parents making the booking decision.
We don’t fix Meta Ads with better targeting. We fix them with better creative.
On the technical side, we installed Meta Pixel and Conversion API server-side, rebuilt the audience structure, and tightened the targeting to look-alikes seeded on past camp registrations. Every campaign was structured to fail fast on weak ad sets and scale aggressively on the winners.
Within 90 days, cost per click dropped to $0.18 and ROAS hit 9.2×. By the end of the season, every cabin was booked.