Three-year restaurant partnership with Acme Burger — the brand that bet on social media as its primary growth engine, then scaled from one Northern California shop to six locations across two states, including its first out-of-state expansion to Connecticut.
Great brands aren’t built overnight. They’re built through consistency, conviction, and a deep understanding of what actually moves people.
Our partnership with Acme Burger began over three years ago with a shared belief: social media should not simply document a business. It should drive it forward.
From day one, Acme committed to social as their primary engine for customer acquisition. Fours Media became the strategic and creative partner responsible for making that engine perform. Rather than chasing trends, we focused on building a recognizable, repeatable system — one that translated Acme’s in-store experience into content that stopped thumbs and filled seats.
Social shouldn’t document a business.
It should drive it forward.
Over three years, Acme scaled from local favorite to six locations. Social became the primary customer acquisition channel. Brand demand grew strong enough to support expansion beyond California, with the first out-of-state location opening in Connecticut.
Engagement translated into loyalty. Loyalty translated into lines out the door. And consistency across platforms ensured that every new location opened with momentum already behind it. This wasn’t growth by accident. It was the result of a clear strategy, disciplined execution, and a partnership built on trust — the kind that allows both companies to grow side by side.