Destination marketing doesn’t live on a single platform.
It lives wherever people decide to go next.
Our work with Visit Santa Rosa required a multi-disciplinary approach — one capable of supporting tourism, community engagement, and partner organizations under a single, cohesive strategy. The objective was not just visibility, but relevance across a wide range of audiences and formats.
Fours Media supported Visit Santa Rosa and its umbrella partners through an integrated content system spanning podcast production, video, photography, event coverage, and immersive experiences.
Each initiative served a specific purpose: informing visitors, elevating local businesses, and reinforcing Santa Rosa as a place worth experiencing — not just visiting.
From monthly podcast episodes and professional staff photography to 360-degree virtual tours and event documentation, our team operated with flexibility and consistency. Every deliverable was designed to meet audiences where they already were — while still contributing to a unified destination narrative.
Rather than chasing novelty, the focus remained on utility, storytelling, and reach.
When destinations tell their story clearly, participation increases.
Visit Santa Rosa saw increased community awareness, stronger engagement across digital platforms, and meaningful interaction with both residents and visitors.
The breadth of content allowed the organization to communicate more effectively across campaigns, events, and partner initiatives — while maintaining a polished, professional presence.
Analytics reflected more than passive views. They showed participation, exploration, and conversion — reinforcing the value of a strategy built to inform and inspire action.
This wasn’t content made to decorate feeds.
It was content made to move people.
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