When a collaboration is limited, the content has to move with purpose.
For Sunski, we were brought in to support the launch of a limited collaboration with Canary Marketing through a focused vault of social ad creative and lifestyle photography.
The goal was to produce high-performing assets that felt authentic to Sunski’s outdoor-forward brand while creating enough visual momentum to support a fast-moving product launch.
We executed a one-day production in San Francisco, using the city as a dynamic backdrop to capture movement, energy, and real-world lifestyle moments.
Rather than relying on overly polished studio visuals, the shoot was designed to feel lived-in and experiential — aligning the product with moments of exploration, connection, and everyday adventure.
Each asset was created with performance in mind. Short-form videos were structured to feel native to social platforms, while photo assets were designed to support paid placements, organic posts, and broader campaign usage. The result was a flexible content vault that Sunski could deploy quickly and consistently during the collaboration window.
The collaboration sold out — and the content played a key role in getting it there.
The social ads and photography helped Sunski promote the collaboration with clarity and momentum, driving awareness and engagement during a critical launch period. The visuals resonated with audiences by feeling natural, wearable, and rooted in real moments — not staged product shots.
Beyond sell-through, the campaign reinforced Sunski’s ability to partner with like-minded brands and launch collaborations with confidence. The content extended the lifespan of the collaboration across platforms, supporting both immediate demand and long-term brand perception.
This wasn’t just content for a drop.
It was content built to move.
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