Consistency doesn’t come from spontaneity.
It comes from planning.
Our partnership with St. Francis Winery was built around a simple but powerful idea: remove the pressure of “what to post” by replacing it with a system designed months in advance.
Throughout 2025, Fours Media supported St. Francis Winery on a quarterly cadence, developing pre-conceptualized Content Vaults tailored to seasonal moments, brand priorities, and tasting room activity. Each quarter began with strategic planning — aligning on narrative, themes, and deliverables — before moving into production.
From there, our team handled full execution: shooting and editing high-quality video and photo content designed to perform organically across social platforms. The goal was not volume for volume’s sake, but relevance — content that felt timely, on-brand, and easy for the internal team to deploy consistently.
By planning ahead and producing in focused bursts, St. Francis was able to show up regularly without scrambling — maintaining quality while freeing up internal resources.
This wasn’t content reacting to the calendar.
It was content built ahead of it.
When content is planned, consistency follows.
When consistency follows, results compound.
St. Francis Winery saw increased brand awareness, stronger engagement, and measurable lift in tasting room traffic and sales throughout the year. Social content became a reliable driver of attention — supporting in-person experiences rather than competing with them.
More importantly, the partnership worked. Confidence in the system led to expansion, and St. Francis increased its scope of services moving into 2026 — reinforcing the value of a long-term, strategy-led approach to content.
This wasn’t a one-off campaign.
It was a foundation for continued growth.
client
services