SOMO Village Case Study | Multi-Brand Marketing

SOMO Village

One destination. Dozens of stories. One system.

project breakdown

the process

Destinations don’t grow on content alone.
They grow on alignment.

Our partnership with SOMO Village has evolved into a comprehensive marketing and content operation spanning multiple businesses under one ecosystem: SOMO Village, SOMO Realty, SOMO Fit, and SOMO Co-Work. What began as event-based documentation has grown into an ongoing strategy designed to drive awareness, traffic, and demand across every touchpoint.

We operate as an embedded partner — overseeing marketing strategy, monthly content production, and creative direction across all brands. The focus is consistency with intention: ensuring each business maintains its own voice while contributing to a unified SOMO narrative.

Content is planned and produced monthly, capturing real moments, real people, and real activity across the campus. From lifestyle-driven video and photography to social-first storytelling, every asset is designed to answer one question: why be here?

By aligning strategy, production, and distribution across all SOMO businesses, we’ve built a content system that scales — without diluting identity.

the results

When content reflects reality, traffic follows.

SOMO’s digital presence now functions as a primary driver of awareness and foot traffic across the entire campus.

Social content consistently directs attention to events, spaces, services, and experiences — translating into increased engagement, visitation, and brand relevance for SOMO Village, SOMO Realty, SOMO Fit, and SOMO Co-Work.

Rather than operating as separate entities, each business benefits from shared momentum. Content compounds. Audiences cross-pollinate. And SOMO continues to strengthen its position as a living, working, and gathering destination in Sonoma County.

This isn’t content for visibility alone.
It’s content that moves people.

client