Poppy Bank Epicenter
Visibility is earned when every channel works together.
project breakdown
the process
When a destination is this large, awareness has to travel just as far.
Our work with Poppy Bank Epicenter focused on elevating the facility’s presence across the North Bay by aligning strategy, creative, and distribution into one cohesive system. With over 130,000 square feet of sports, fitness, and entertainment under one roof, the challenge wasn’t attention — it was clarity.
We began by defining how the Epicenter should be experienced before someone ever walked through the doors. From there, we built a multi-channel advertising and content strategy designed to showcase the breadth of the venue while maintaining a clear, compelling narrative.
Commercial production played a central role. We produced broadcast-ready video assets strategically aired across Hulu, local television, and airport placements, ensuring reach extended well beyond social platforms. In parallel, we led ongoing social media content creation — capturing the energy, movement, and community that define the Epicenter experience.
Website design and maintenance supported the ecosystem, while paid media amplified key moments, events, and offerings. Every channel worked together. No effort stood alone.
the results
When strategy and distribution align, awareness turns into action.
Poppy Bank Epicenter saw increased brand recognition, strong community engagement, and measurable performance across digital and broadcast channels.
Campaign analytics reflected not just views, but participation — affirming the effectiveness of a strategy built to connect with people where they already are.
More importantly, the Epicenter established itself as a cultural hub within the region — not just a facility, but a destination. Through consistent creative execution and adaptive advertising, the brand maintained relevance in a fast-moving landscape while continuing to grow its audience.
This wasn’t exposure for exposure’s sake. It was visibility with intent.
client
-
Poppy Bank Epicenter
services
-
Content Production
-
Social Media Management
-
Paid Ads
-
Marketing Strategy
-
Brand Storytelling
short form content
design
website design
