Our work with Grass Nuckles began with a clear objective: design and deploy a content system capable of converting attention into belief — and belief into backing.

This meant treating social media not as promotion, but as the front line of the campaign.

We built a platform-specific content strategy designed to meet audiences where they already were.

Vertical video was crafted for Instagram, Facebook, and TikTok — each piece shaped to highlight the product’s design, utility, and personality in seconds, not minutes.

Alongside video, we produced high-quality photography that reinforced trust and legitimacy — essential for a first-time product entering a competitive category. Every visual asset served a purpose: to reduce friction, answer unspoken questions, and make the value of the product immediately obvious.

From concept to execution, our team managed the full creative process — ensuring consistency across channels and alignment with Kickstarter’s pre-launch and live-campaign dynamics.

Nothing was left to chance. Every asset was designed to build momentum toward one outcome: funding success.