Trust isn’t built in 30 seconds.
Authority is built through repetition.
For It’s All Money, the weekly podcast produced in partnership with Sonoma Wealth Advisors, the objective was clear: create a consistent, high-quality content system that positions the hosts as credible, approachable experts — while making complex financial topics accessible.
Fours Media manages the podcast end to end. From pre-production planning and episode structure to professional videography and post-production editing, each episode is designed to feel polished, intentional, and easy to engage with.
Every long-form episode is produced with longevity in mind — distributed across YouTube, Spotify, and Apple Podcasts — while simultaneously being engineered for short-form performance. Select moments are carefully edited into short-form clips optimized for YouTube Shorts, Instagram, and TikTok, ensuring each conversation reaches audiences wherever they consume content.
This approach transforms a single recording into a repeatable content engine — one that compounds attention, reinforces credibility, and keeps the brand present week after week.
Consistency creates familiarity.
Familiarity creates trust.
The podcast has become a cornerstone of Sonoma Wealth Advisors’ digital presence, strengthening brand authority while expanding reach across platforms. Long-form episodes establish depth and expertise, while short-form clips capture attention and introduce new audiences to the conversation.
Rather than chasing trends, It’s All Money has built momentum through reliability — delivering value-driven content on a predictable cadence. The result is increased visibility, steady audience growth, and a brand voice that feels both professional and human.
This isn’t content designed to spike.
It’s content designed to last.
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