Authority isn’t claimed. It’s earned — one episode at a time.

project breakdown

the process

Trust isn’t built in 30 seconds.
Authority is built through repetition.

 

For It’s All Money, the weekly podcast produced in partnership with Sonoma Wealth Advisors, the objective was clear: create a consistent, high-quality content system that positions the hosts as credible, approachable experts — while making complex financial topics accessible.

 

Fours Media manages the podcast end to end. From pre-production planning and episode structure to professional videography and post-production editing, each episode is designed to feel polished, intentional, and easy to engage with.

 

Every long-form episode is produced with longevity in mind — distributed across YouTube, Spotify, and Apple Podcasts — while simultaneously being engineered for short-form performance. Select moments are carefully edited into short-form clips optimized for YouTube Shorts, Instagram, and TikTok, ensuring each conversation reaches audiences wherever they consume content.

 

This approach transforms a single recording into a repeatable content engine — one that compounds attention, reinforces credibility, and keeps the brand present week after week.

the results

Consistency creates familiarity.
Familiarity creates trust.

 

The podcast has become a cornerstone of Sonoma Wealth Advisors’ digital presence, strengthening brand authority while expanding reach across platforms. Long-form episodes establish depth and expertise, while short-form clips capture attention and introduce new audiences to the conversation.

 

Rather than chasing trends, It’s All Money has built momentum through reliability — delivering value-driven content on a predictable cadence. The result is increased visibility, steady audience growth, and a brand voice that feels both professional and human.

 

This isn’t content designed to spike.
It’s content designed to last.

client

  • It's All Money

services

  • Podcast Production
  • Marketing Strategy
  • Brand Storytelling
  • Graphic Design

short form content

photos